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P05Applied Prediction and Automation

Expanded Package

Lead scoring

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The case

Zenith Skills sells a Rs.48,000 data-analytics certificate. Two months of enquiries produced 6,395 people after deduplication, of whom 7.79% enrolled. The counselling team can properly work 1,200 leads before the intake closes. Which 1,200 — and how would anybody know it was worth doing?

What is in it

  • 13 teaching steps, one animation each
  • 26 labs, checked live against the case data
  • 65 step questions, every option explained
  • 20 final paper questions, marked on submission

The steps

  1. 16,395 leads, 1,200 calls
  2. 2What counts as a conversion?
  3. 36,780 forms, 6,395 people
  4. 4What you know when the form arrives
  5. 5The model that recommends what you already did 2 labs
  6. 6April is not May
  7. 7Splitting when the same person appears twice 2 labs
  8. 8Turning a lead into a number
  9. 9How good is the ranking?
  10. 10The number in every campaign report
  11. 11What a call is actually worth
  12. 12Which 1,200 — and should it be 1,200 at all? 2 labs
  13. 13The responsible check