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T02The Fourteen

Tarang Beverages

Designing reliable AI instructions

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The case

An analyst at Tarang Beverages typed nine words into an AI assistant: "Create a campaign for our new drink." What came back was polished, confident, and wrong in seven separate ways - and it was two days from launch.

What is in it

  • 12 teaching steps, one animation each
  • 29 labs, checked live against the case data
  • 60 step questions, every option explained
  • 22 final paper questions, marked on submission
  • 12 Claude prompts, optional

The steps

  1. 1The prompt that nearly launched · THE FAILURE
  2. 2Turn a draft into a score · THE FAILURE
  3. 3Audience · WHAT TO SPECIFY
  4. 4Objective · WHAT TO SPECIFY
  5. 5Output format · WHAT TO SPECIFY
  6. 6Constraints · WHAT TO SPECIFY
  7. 7The approved facts pack · WHAT TO TRUST
  8. 8The source rule · WHAT TO TRUST
  9. 9The review gate · WHAT TO TRUST
  10. 10The regression set · MEASURE IT
  11. 11Attribution · MEASURE IT
  12. 12The residual · MEASURE IT