Kalyani Stores

The case

Kalyani Stores is a three-branch grocery chain in Pune with 787 loyalty members. Marketing has three offers for the festive quarter and Rs.90,000.

What is in it

• 13 teaching steps, one animation each
• 29 labs, checked live against the case data
• 74 step questions, every option explained
• 22 final paper questions, marked on submission